July 19, 2010

More than 3 million guests at the world's longest table

RUHR.2010 says thank you to all Still-Life participants and partners / Photo: RUHR.2010 / Manfred Vollmer

RUHR.2010 says thank you to all Still-Life participants and partners / Photo: RUHR.2010 / Manfred Vollmer

One of Germany's busiest motorways came to a standstill on July 18, 2010 as part of RUHR.2010 European Capital of Culture

3 million visitors, including 1 million cyclists took part in the world's biggest picknick in the Ruhr Metropolis on July 18, 2010. As part of the European Capital of Culture RUHR.2010, 60 kilometres of Europe’s busiest motorway – the A40/B1 – were transformed into a stage for different cultures, nations and generations. Residents of and visitors to the Ruhr Metropolis celebrated a unique festival of everyday life and culture on the region’s main traffic artery, the A40/B1 motorway. The world’s longest table with 20,000 tables over a 60-kilometre route represented a meeting place for different cultures, generations and nations – all part of the European Capital of Culture RUHR.2010. The entire section of the motorway was blocked for traffic but open to visitors in both directions. "Still-Life" as the project was called, has been planned by the organizers of the European Capital of Culture RUHR.2010 and is truly one for the record books. "A40", "Still-Leben" (German for "Still-Life") and "RUHR.2010" were the search words used mostly on Twitter. Facebook users were also positively impressed.

You can find the latest press photos at: www.ruhr2010.de/en/press-media/fotos-still-leben-ruhrschnellweg

Media contacts:

RUHR.2010 GmbH
Katharina Jarzombek
Phone: +49 (0)201 888 2049
E-mail: katharina.jarzombek@ruhr2010.de

Daniela Ott
Phone: +49 (0)201 888 2096
Email: daniela.ott@ruhr2010.de     

Yvonne Lünzmann
TAS Emotional Marketing GmbH
Phone: +49(0)201 84224 36
E-mail: yvonne.luenzmann@ruhr2010.de

 

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